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BMW plays the trip planning game with Ultimate Drive app

08/23/2011| 9:19:25 AM| 中文

The buzz in mobile and travel social media is normally around actual travel companies – but here comes BMW, one of the biggest car manufacturers in the world with its own effort.

The buzz in mobile and travel social media is normally around actual travel companies – but here comes BMW, one of the biggest car manufacturers in the world with its own effort.

The Ultimate Drive is an Android and iPhone application which record’s a driver’s route throughout a journey via the handset’s GPS functionality.

Okay, so does a SATNAV, of course, but where the app reaches into some of the travel-run services is how it plots the drive on a map, allows users to take notes of interesting locations and things to do along the way.

Read full story at: http://www.tnooz.com/2011/08/19/mobile/bmw-plays-the-trip-planning-game-with-ultimate-drive-app/

TAGS: mobile app | BMW | iPhone
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