Make today matter: that's the mantra of today's resourceful and increasingly experiential travelers, according to the newly released study by Ypartnership/Harrison Group.
This national survey of just over 2,500 adults tracks the emerging travel habits, preferences and intentions of American leisure travelers and provides valuable insights into the motivations that guide their planning and purchasing behavior.
At the core of this year's findings is the sustained sense of "new resourcefulness" embraced by travelers, a response to Americans' unwavering commitment to travel despite persistent economic concerns. Americans treasure their leisure and vacation time - citing travel as their number two passion behind family, the survey found. These travelers are also savvier and more self-reliant since the arrival of the Great Recession, however. Also enabled by the continued growth of the Internet, they are more determined than ever to obtain the most value from their travel purchases - though their definition of this is no longer based on price alone.
Read full story at: http://hotelmarketing.com/index.php/content/article/survey_reveals_key_leisure_travel_trends
