How many times do you hear hotels complaining that selling through online travel agencies may be their most expensive channel?
A Cornell University study casts some doubt on that argument — or at least puts it in perspective.
The study, by Chris Anderson of the Cornell’s The Center for Hospitality Research, concludes that the “billboard effect” of attracting hotel website bookings because of the hotel’s listing on Expedia, “leads to an effective decrease in the cost of OTA transactions.”
Read full story at: http://www.tnooz.com/2011/08/11/data/are-online-travel-agency-hotel-commissions-reasonable/
