Twelve months on since the OnHolidayGroup launched the cheekily named Google Bypass project, Google may have won the battle but possibly lost the war.
OHG unveiled the Facebook-based tool in late-August 2010 as a way to reward users for travel leads, instead of paying advertising fees to Google via keyword buying.
Run via OHG’s consumer-facing Holiday Nights brand, users were encouraged to plug products around their social circle on Facebook and Twitter, with a cash reward via Paypal if someone clicks a link and makes a booking.
Read full story at: http://www.tnooz.com/2011/08/08/news/travel-site-cuts-google-spend-after-success-of-facebook-as-a-new-channel/
