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Travel site cuts Google spend after success of Facebook as a new channel

08/10/2011| 9:57:04 AM| 中文

Twelve months on since the OnHolidayGroup launched the cheekily named Google Bypass project, Google may have won the battle but possibly lost the war.

Twelve months on since the OnHolidayGroup launched the cheekily named Google Bypass project, Google may have won the battle but possibly lost the war.

OHG unveiled the Facebook-based tool in late-August 2010 as a way to reward users for travel leads, instead of paying advertising fees to Google via keyword buying.

Run via OHG’s consumer-facing Holiday Nights brand, users were encouraged to plug products around their social circle on Facebook and Twitter, with a cash reward via Paypal if someone clicks a link and makes a booking.

Read full story at: http://www.tnooz.com/2011/08/08/news/travel-site-cuts-google-spend-after-success-of-facebook-as-a-new-channel/

TAGS: OnHolidayGroup | Google | Facebook
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