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One in eight claim Facebook photos inspire them to book a destination

08/08/2011| 9:28:11 AM| 中文

Influence of Facebook and the web social graph kicking in, as a survey finds pictures posted on the social network are having a direct impact of purchasing behaviour.

Influence of Facebook and the web social graph kicking in, as a survey finds pictures posted on the social network are having a direct impact of purchasing behaviour.

The study of 3,000 Brits by Teletext Holidays (not Facebook, incidentally) found 13% had gone on to book a trip at the same or similar destination after seeing images posted by their “friends” on the omnipresent service.

The finding was part of a wider look at influential factors when people research and book a trip, with 27% claiming they go on to book somewhere after learning about a particular destination or product.

Read full story at: http://www.tnooz.com/2011/08/03/news/one-in-eight-claim-facebook-photos-inspire-them-to-book-a-destination/

TAGS: Facebook | social media
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