There’s nothing like video to command attention online and showcase a hotel, and yet there’s a serious lack of compelling content in the hotel industry. Why?
Producing video can be expensive and complicated, and it’s far easier to get it wrong than right. Many hotels avoid it entirely, while others play it safe, producing dull, clichéd clips of ecstatic couples clinking champagne glasses while Vivaldi exalts in the background.
Can hotels produce quality video without breaking the bank? Sure, but it’s an undertaking fraught with risk. Having suffered through countless arty student films as a film school executive (and even made a few of my own), I know what not to do. For guidance on how to do it right I consulted a few of the pros.
Read full story at: http://www.danieledwardcraig.com/2011/07/how-to-make-compelling-video-content-for-hotels.html
