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How much are travellers willing to spend when booking travel on mobile device?

08/04/2011| 9:58:49 AM| 中文

A study in the US has indicated that 43 percent of consumers would feel comfortable spending $200 or less when booking travel on a mobile device.

A study in the US has indicated that 43 percent of consumers would feel comfortable spending $200 or less when booking travel on a mobile device.

According to mobile ad network Mojiva’s study, 64 percent consumers would be most comfortable spending $500 or less than when booking travel on their mobile device.

The two-month (May-June 2011) study was conducted by InsightExpress, a digital marketing research firm, and it polled more than 180 random users on the Mojiva network who completed the survey.

Read full story at: http://www.eyefortravel.com/news/mobile/how-much-are-travellers-willing-spend-when-booking-travel-mobile-device

TAGS: Mojiva | mobile app
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