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AirBnB: PR crisis, or business model failure?

08/03/2011| 9:31:59 AM| 中文

The blogosphere has been abuzz with the news that an individual renting her apartment through AirBnB was the victim of a heinous property crime.

The blogosphere has been abuzz with the news that an individual renting her apartment through AirBnB was the victim of a heinous property crime.

The strong reaction to the incident isn't just a result of the nature of the damage that was done to someone's apartment, it was a result of the fact that AirBnB is one of the hottest internet startups at the moment. In fact, it's so popular that some startups have opted to describe themselves as "the AirBnB of x."

The timing couldn't have been worse for the fast-rising company, which recently raised a whopping $112m in funding at a billion-dollar valuation. The company is aggressively expanding, and although it is already very popular, it could be on the brink of going 'mainstream.'

Read full story at: http://econsultancy.com/us/blog/7836-airbnb-pr-crisis-or-business-model-failure?utm_medium=feeds&utm_source=blog

TAGS: AirBnB | vacation rental
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