One company dominates hotel websites – Top Canada travel sites, July 23 2011
Expedia Canada tops the agencies, TripAdvisor tops destinations and accomandation, while Air Canada tops the Airlines.
Four of the top five companies in the accommodation category of leading travel websites in Canada are owned by Expedia.
The quartet – TripAdvisor, Hotels.com, TripAdvisor France and TripAdvisor Canada – have a 15% share of traffic in the category, with Booking.com in second place managing to attract 5%.
The remaining five sites have a 8% share of the market between them.