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Forrester: Smartphone mobile travel strategy means immediacy, push alerts and video

07/15/2011| 9:43:36 AM| 中文

Travel companies should consider providing push alerts, the ability to modify or cancel reservations, and plenty of video and augmented reality as part of an effective mobile strategy, according to a new Forrester Research study.

Travel companies should consider providing push alerts, the ability to modify or cancel reservations, and plenty of video and augmented reality as part of an effective mobile strategy, according to a new Forrester Research study.

The study, Why Smartphones Will Become One of Travel’s Two Most Important Touchpoints, written by Henry Harteveldt, notes that while only 22% of U.S. adults have smartphones, 35% of U.S. online leisure travelers and 55% of U.S. business travelers use these mobile devices.

“This critical mass of adoption enables — make that compels — travel organizations to develop and executive smartphone-based eBusiness strategies and tactics that will keep them connected with their travelers, an audience that is willingly tethered to their smartphones,” the study says.

Read full story at: http://www.tnooz.com/2011/07/13/mobile/forrester-smartphone-mobile-travel-strategy-means-immediacy-push-alerts-and-video/

TAGS: Forrester | Smartphone
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