Travel companies should consider providing push alerts, the ability to modify or cancel reservations, and plenty of video and augmented reality as part of an effective mobile strategy, according to a new Forrester Research study.
The study, Why Smartphones Will Become One of Travel’s Two Most Important Touchpoints, written by Henry Harteveldt, notes that while only 22% of U.S. adults have smartphones, 35% of U.S. online leisure travelers and 55% of U.S. business travelers use these mobile devices.
“This critical mass of adoption enables — make that compels — travel organizations to develop and executive smartphone-based eBusiness strategies and tactics that will keep them connected with their travelers, an audience that is willingly tethered to their smartphones,” the study says.
Read full story at: http://www.tnooz.com/2011/07/13/mobile/forrester-smartphone-mobile-travel-strategy-means-immediacy-push-alerts-and-video/