This is a guest article by César López, business development manager at Mirai, a Spain-based hotel technology and consultancy service.
A well-known story for hotels: powerful middlemen that dominate the market and put pressure on the property managers to lower prices and increase the commission.
Before it was the tour operators, now it is online travel agencies that have managed to continue with the same model adapting it to the new ways of doing things.
Read full story at: http://www.tnooz.com/2011/07/06/news/why-hotels-should-think-of-themselves-before-embracing-facebook-and-flash-sales/
