Major new emphasis from the tourism authorities in New Zealand with a radical repositioning of its web presence to focus on user generated content and destination activities.
The redesigned site is being touted as the next phase of the DMO’s digital marketing strategy as it looks to move from a purely information portal about the country to a wider travel planning tool.
Tourism New Zealand reckons 80% of travellers to the country use the web for research, planning and booking their trips, triggering a rethink of how it not only engages with consumers before and after visit but helps travel businesses in New Zealand.
Read full story at: http://www.tnooz.com/2011/07/05/news/tourism-new-zealand-in-major-online-overhaul/
