Hoteliers appear to be coming round to the world of mobile and yet another new channel to manage – 66% believe it is now important to offer bookings via a handset.
A study of 800 UK property owners by TripAdvisor found that 75% of hoteliers are prioritising mobile as a new booking channel, contrasting with a still substantial 62% of B&B owners.
Property owners are placing greater importance on mobile, online marketing and social media techniques, TripAdvisor claims, with the study also indicating the most popular methods of showcasing deals to customers:
Read full story at: http://www.tnooz.com/2011/07/01/mobile/two-thirds-of-hotels-want-to-offer-bookings-via-a-mobile/