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Two thirds of hotels want to offer bookings via a mobile

07/06/2011| 9:19:49 AM| 中文

Hoteliers appear to be coming round to the world of mobile and yet another new channel to manage – 66% believe it is now important to offer bookings via a handset.

Hoteliers appear to be coming round to the world of mobile and yet another new channel to manage – 66% believe it is now important to offer bookings via a handset.

A study of 800 UK property owners by TripAdvisor found that 75% of hoteliers are prioritising mobile as a new booking channel, contrasting with a still substantial 62% of B&B owners.

Property owners are placing greater importance on mobile, online marketing and social media techniques, TripAdvisor claims, with the study also indicating the most popular methods of showcasing deals to customers:

Read full story at: http://www.tnooz.com/2011/07/01/mobile/two-thirds-of-hotels-want-to-offer-bookings-via-a-mobile/

TAGS: TripAdvisor | Mobile app
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