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Expedia: What Groupon Getaways with Expedia means for hotels

06/24/2011| 10:19:15 AM|

This is a guest article by Jennifer Mellet, senior director of new channel sales at Expedia.

This is a guest article by Jennifer Mellet, senior director of new channel sales at Expedia.

The partnership between Groupon and Expedia to form Groupon Getaways with Expedia has generated a lot of buzz and a healthy interest in the logistics of the daily deal model in travel.

The news itself touches on some of the hottest topics in the travel industry today, including the role of daily deals in travel marketing, the power of social media in brand building, and the value of the online travel agency channel in distribution.

Read full story at:http://www.tnooz.com/2011/06/22/news/expedia-what-groupon-getaways-with-expedia-means-for-hotels/

TAGS: Expedia | Groupon
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