Home > Home > Expedia wants to put human touch back into online agencies [VIDEO]

Expedia wants to put human touch back into online agencies [VIDEO]

06/23/2011| 9:42:03 AM| 中文

With Thomas Cook closing in and Thomson clinging on to the top spot, this week is probably about the right time to launch a major new branding campaign at Expedia in Europe.

With Thomas Cook closing in and Thomson clinging on to the top spot, this week is probably about the right time to launch a major new branding campaign at Expedia in Europe.

The reshaping of the company’s branding -- using the tagline “People Shaped Travel” -- will begin in the UK and eventually roll out to Germany, Netherlands, Italy, Sweden, Norway and Denmark.

TV ads will be joined by radio, print, online and a social push as part of the campaign, designed by creative shop Ogilvy & Mather.

Read full story at:http://www.tnooz.com/2011/06/20/news/expedia-wants-to-put-human-touch-back-into-online-agencies-video/

TAGS: Expedia
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