Thomas Cook edging closer to Expedia – Top UK sites, June 18 2011
Thomson tops the agencies, TripAdvisor tops destinations and accomandation, while easyJet.com tops the Airlines.
Thomson and Expedia frequently trade first and second place throughout the year as the top UK travel agency site - but now Thomas Cook is starting to make a challenge.
In recent weeks, Cook has found itself just a fraction short of Expedia in second place in terms of audience share (via Hitwise).
Whether this is a sign of the so-called summer “lates” market kicking in or the fruits of Cook’s wider strategy to attract more business via the web as a result of its switch to becoming an online travel agency remains to be seen.