Thomson and Expedia frequently trade first and second place throughout the year as the top UK travel agency site - but now Thomas Cook is starting to make a challenge.
In recent weeks, Cook has found itself just a fraction short of Expedia in second place in terms of audience share (via Hitwise).
Whether this is a sign of the so-called summer “lates” market kicking in or the fruits of Cook’s wider strategy to attract more business via the web as a result of its switch to becoming an online travel agency remains to be seen.
Read full story at:http://www.tnooz.com/2011/06/20/data/thomas-cook-edging-closer-to-expedia-top-uk-sites-june-18-2011/