The truth can now be told — Delta Air Lines has no website strategy.
Instead, the airline has a digital strategy covering the website, mobile, Facebook, airport kiosks and even gate information displays and Sky magazine.
That’s the mantra articulated by Bob Kupbens, Delta’s vice president of eCommerce, who says the airline is focusing on giving customers a positive digital experience regardless of which channel they use to interact with the Delta brand.
Read full story at:http://www.tnooz.com/2011/06/17/mobile/transforming-delta-com-from-an-atm-machine-into-part-of-a-digital-experience/
