Home > Home > Transforming Delta.com from an ATM machine into part of a digital experience

Transforming Delta.com from an ATM machine into part of a digital experience

06/21/2011| 9:29:19 AM| 中文

Delta Air Lines has a digital strategy covering the website, mobile, Facebook, airport kiosks and even gate information displays and Sky magazine.

The truth can now be told — Delta Air Lines has no website strategy.

Instead, the airline has a digital strategy covering the website, mobile, Facebook, airport kiosks and even gate information displays and Sky magazine.

That’s the mantra articulated by Bob Kupbens, Delta’s vice president of eCommerce, who says the airline is focusing on giving customers a positive digital experience regardless of which channel they use to interact with the Delta brand.

Read full story at:http://www.tnooz.com/2011/06/17/mobile/transforming-delta-com-from-an-atm-machine-into-part-of-a-digital-experience/

TAGS: Delta Air Lines
©2016 广州力矩资讯科技有限公司 粤ICP备06070077号-2
Tell us more about yourself!