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Taking hotels to the next level with location-based social media

06/17/2011| 9:44:29 AM| 中文

This is a guest article by Loren Gray of the Hospitality Sales and Marketing Association International (HSMAI) digital marketing board and director of ecommerce at Ocean Properties.

This is a guest article by Loren Gray of the Hospitality Sales and Marketing Association International (HSMAI) digital marketing board and director of ecommerce at Ocean Properties.

As social media and smartphones continue to dominate the landscape and people become more addicted to “checking in” and updating their status, the hospitality industry must continue to leverage these tools.

Audiences are spending greater portions of time on these platforms throughout the day, making it imperative that we look for ways to develop budget-friendly campaigns and marketing concepts that integrate social media with mobile communication tools.

Read full story at:http://www.tnooz.com/2011/06/15/how-to/taking-hotels-to-the-next-level-with-location-based-social-media/

 

TAGS: Social media
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