More research flying-in-the-face of apparent modern wisdom showing that at least a quarter of hoteliers are still leaning towards traditional marketing techniques.
The study by travel tech firm TravelClick found that 25% of the 600 hoteliers surveyed (both independents and those in chains) were not utilising any social media techniques to increase occupancy and revenue.
For those that are using various forms of social media, Facebook is the clear winner in terms of usage, according to TravelClick customers.
Read full story at:http://www.tnooz.com/2011/06/13/news/quarter-of-hotels-shunning-social-media/
