Plenty of analysis recently about companies using the still slightly mysterious world of Promoted Tweets and Trends on Twitter – but how have travel companies performed?
The short (ish) answer is that very few travel-related businesses have even entered the programme, despite it being around for over 12 months.
One of the first was the Virgin America airline, selected in April 2010 as one of a number of major consumer brands to trial the long awaited platform to give Twitter a revenue stream outside of selling data to search engines.
Read full story at:http://www.tnooz.com/2011/06/13/news/have-promoted-tweets-worked-for-travel-companies/
