Mobile Devices: The Revolution Will Soon Be Revolutionized
The transactional capabilities and ubiquity of mobile devices made some brands employ them (mobile devices) to service the travelers.
The great mobile revolution is well underway and most travel brands have already embraced some plan of attack to ensure their products are accessible and, ideally, fully bookable from a mobile device.
According to an EyeforTravel report, the number of mobile bookings in the travel space has accelerated from 20 million in 2008 to 200 million in 2010. And, Google projects that 8% of all mobile users will be booking travel from their smartphones by next year.
Mobile ticketing too, will soon explode, with a recent Jupiter research study claiming that 500 million people will leverage their mobile device as a travel ticket on metros, subways and buses by 2015.