Some fascinating data from YPartnership in a study looking at the inspiration, research, search, shopping and buying of travel products by consumers.
The study of 2,500 US adults, carried out to help form its Portrait of American Travelers paper, asked what are the major influencers for would-be travellers throughout the travel purchase funnel.
Read full story at: http://www.tnooz.com/2011/06/03/news/what-are-the-most-influential-factors-when-buying-travel/
