Home > Home > Social media merger — United and Continental handle consolidation on Twitter and Facebook

Social media merger — United and Continental handle consolidation on Twitter and Facebook

05/23/2011| 9:48:09 AM| 中文

In the bad old days of airline mergers, carriers merely had to worry about things such as new reservations systems and branding, but today they also have to figure out how to consolidate their respective social media presences.

In the bad old days of airline mergers, carriers merely had to worry about things such as new reservations systems and branding, but today they also have to figure out how to consolidate their respective social media presences.

Thus today, the merged United and Continental airlines announced that they will use single channels in social media — namely @United on Twitter and a new United Airlines Facebook page.

This means that some 2,200 tweets after its Aug. 2, 2009, debut, @Continental revealed to its 143,448 Twitter followers that it has a new Twitter handle, @United.

Read the full story at: http://www.tnooz.com/2011/05/18/news/social-media-merger-united-and-continental-handle-consolidation-on-twitter-and-facebook/

TAGS: Social Media
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