Air metasearch engine Fly.com is warning travel search startups that the marketplace will be a more challenging sector following approval of Google’s acquisition of ITA Software.
While some might consider this is bit of an understatement, Fly.com believes there is still room for metasearch providers that have put the effort into developing technology and relationships to produce stellar airfare search results.
Those with an existing audience and an ability to work with partner sites (such as Travelzoo, its parent company) to capture more traffic to operate valuable services for consumers, despite the “major impact” expected as a result of Google entering the industry.
Read the full story at: http://www.tnooz.com/2011/04/12/news/fly-com-predicts-tough-time-for-new-travel-search-sites-post-google-entry/