A new consumer app being marketed to airports aims to put passengers “in a spending mood” and turn the airport experience into something that might resemble a few hours at a giant shopping mall.
In fact, the indoor navigation technology used in the new mobile app, Airport U, is already used in 850 shopping malls in the U.S., says Airport U Ltd., which was founded by Airport Commercial Development and IT and retail professionals, with offices in the UK, Sweden and Ireland.
Airport U can be rebranded to the particular airport and offers advertisers direct promotions to consumers based on their profiles; coupons with 2D barcodes; point to point guidance and interactive maps; ground transportation booking and parking; augmented reality; passenger tracking; as well as games and betting, the company says.
“Airport U will give the consumer the freedom of shopping and booking transport and car parks at home or on the go,” says Ian Lowden, Airport U founder. “They’ll have more time airside and we expect it to become a vital tool in marketing and in increasing commercial revenues.”
Read the full story at: http://www.tnooz.com/2011/04/06/mobile/airport-app-promises-to-get-travelers-in-a-spending-mood/
