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Percentage of travel agencies that book directly on supplier websites dropped in 2009

03/31/2011| 9:23:58 AM| 中文

ASTA released the results of its 2010 Technology and Web Usage Report. The survey is the only report of its kind that specifically looks at online booking revenue, Internet usage, Web 2.0 marketing, and website development from the agency's' point of view.

ASTA released the results of its 2010 Technology and Web Usage Report. The survey is the only report of its kind that specifically looks at online booking revenue, Internet usage, Web 2.0 marketing, and website development from the agency's' point of view.

Today, ASTA released the results of its 2010 Technology and Web Usage Report, which found that travel agencies have begun to see strong value in their websites, with an average of 27 percent of client requests coming through their website, representing 18 percent of all agency revenues.

The survey is the only report of its kind that specifically looks at online booking revenue, Internet usage, Web 2.0 marketing, and website development from the agency’s’ point of view.  The survey also looks closely at how agencies use the Web for supplier research and booking.

“Travel agents are very adept at using the Internet for research, gathering travel industry information and for booking travel, and today, many are also using the Internet and some form of social media for marketing,” said ASTA President and Chairman Chris Russo. “Rather than being pushed out of business by the Internet, as many had predicted, travel agents have embraced it and are leveraging its power to enhance their operations.”

Read the full story at: http://www.hotelmarketing.com/index.php/content/article/percentage_of_travel_agencies_that_book_directly_on_supplier_websites_dropp

 

TAGS: ASTA
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