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How rail is evolving and why travel websites need to be ready

03/23/2011| 10:00:10 AM| 中文

High-speed rail travel is growing at phenomenal rate in Europe, but the group of representatives from mainly online travel agencies appeared to still be concentrating on the world of airlines as the primary mode of transport for intra-European journeys.

At an off-the-record gathering of leading European online travel execs last summer the group was asked if rail was a priority in their mid to long term planning.

The short answer was a resounding “no”.

The group of representatives from mainly online travel agencies appeared to still be concentrating on the world of airlines as the primary mode of transport for intra-European journeys.

Some are arguing that this is the wrong strategy. But why?

In short, high-speed rail travel is growing at phenomenal rate in Europe, spearheaded by the French TGV system in the 1970s and 1980s, Eurostar’s launch and the German ICE in the 1990s, but more recently through services introduced in Spain and Italy and upgrading of existing networks.

Many suggest that if the 1990s and 2000s were the heady decades for low cost air carriers in Europe, then the next ten will be when rail travel comes to the fore.

So to see a collection of top folk representing many of the leading online intermediaries in Europe not considering rail is perhaps a little scary.

Read the full story at:http://www.tnooz.com/2011/03/21/news/how-rail-is-evolving-and-why-travel-websites-need-to-be-ready/

TAGS: high-speed rail | SilverRail
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