Using social media to boost New Zealand tourism after deadly earthquake
The Blog4Nz projectruns from today until Wednesday (23 March) and is a grassroots, social media campaign to encourage travellers to continue to visit the country.
Interesting idea from a group of travel bloggers aimed at raising the profile of New Zealand following the massive earthquake in the city of Christchurch in February 2011.
The Blog4Nz projectruns from today until Wednesday (23 March) and is a grassroots, social media campaign to encourage travellers to continue to visit the country despite the big headlines and dramatic footage and images from Christchurch after the 6.3-level quake.
The project is being organised by a quartet of well known travel bloggers (Jim McIntosh from Holes in My Soles, John Reese from the French Way Travel Blog, Craig Martin from the Indie Travel Podcastand Dan Roberts from Travel Generation) and has also attracted the attention of businesses and mainstream travel groups.
The idea is to encourage bloggers and travel websites around the world to publish an article about New Zealand over the course of the three days, highlighting some of the sights and attractions of the country and urging travellers to not be put off by the earthquake.
Martin is estimating around 300 contributions will be made over course of the event, the seeds of which were first sewn via a Facebook page and the tireless efforts of the organising team to get people involved.