Home > Home > An intelligence move — Travelclick acquires Rubicon to broaden hotel offerings

An intelligence move — Travelclick acquires Rubicon to broaden hotel offerings

03/22/2011| 9:31:32 AM| 中文

Travelclick, which provides business intelligence and marketing solutions for hotels, acquired competitor Rubicon.

Travelclick, which provides business intelligence and marketing solutions for hotels, acquired competitor Rubicon.

In a conference call to announce the move, Larry Kutscher, Travelclick CEO, says the companies will merge their somewhat disparate products onto Travelclick’s Hotelligence360 platform to provide a broader business intelligence platform for hotels.

The two companies have different strengths, Kutscher explains.

While Travelclick has been strong at the property level, focusing on providing information to hotels about their strengths among travel agencies, Rubicon has honed in on the rate space and has leveraged relationships with hotel chains, Kutscher says.

The acquisition, which has been under discussion for months, will enable Travelclick, headquartered in Schaumburg, Ill., to provide customers with stronger data and solutions, Kutscher says.

In addition, the merger may open new markets for Travelclick since Rubicon, with offices in Atlanta, Minneapolis and London, also offers solutions for airlines and car rental firms, Kutscher says.

Read the full story at:http://www.tnooz.com/2011/03/17/news/an-intelligence-move-travelclick-acquires-rubicon-to-broaden-hotel-offerings/

TAGS: Travelclick
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