Hotel companies, which for years have been looking for new ways to lure Internet shoppers away from online travel agencies and directly to their booking sites, will gain a new competitive tool with technology being developed for Google and metasearch sites like Kayak.com.
Although Google has for the most part declined to talk publicly about its growing emphasis on travel search, which includes its purchase of the airline flight pricing software maker ITA, central reservation system operator Pegasus confirmed this week it is working with Google to include hotel pricing and direct links to hotel booking sites alongside OTA listings on its new Google Maps hotel search function. And the company next week will announce a similar tool for metasearch sites.
Read the full story at:http://www.travelweekly.com/Travel-News/Online-Travel/Pegasus,-Google-team-to-offer-direct-links-for-hotel-bookings/
