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Facebook Places Pleases SMBs, Groupon Doesn't

02/21/2011| 9:24:33 AM| 中文

Fifty-five percent of small businesses that have tested group-buying platforms like Groupon and LivingSocial do not plan to use the services again, according to a new MerchantCircle study.

Fifty-five percent of small businesses that have tested group-buying platforms like Groupon and LivingSocial do not plan to use the services again, according to a new MerchantCircle study. The online business directory's research supports Rice University's study last fall that found one-third of businesses' Groupon campaigns were unprofitable.

MerchantCircle surveyed 8,456 SMBs, while 6,874 responded to the question about group-buying deals. Of those, 23 percent (1,568) had offered a daily deal. From that number, 856 stated they didn't plan to repeat the strategy, and 712 said they would try group-buying platforms again. More than 5,300 said they've never offered a daily deal.

Read the full story at: http://www.clickz.com/clickz/news/2026937/facebook-pleases-smbs-groupon-doesnt?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+clickz+%28ClickZ+-+News%29

TAGS: Group-buying | Facebook
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