There is no doubt that mobile apps in general have been a huge success over the past few years: last month the 10 billionth app was downloaded from the iTunes App Store.
The question I am now asking is whether too many travel industry participants are looking more to the past than the future by continuing to place a disproportionate level of resources in building apps whilst at the same time under-investing in making their regular websites mobile enabled?
When the Tnooz Predictions 2011 were collated, one of mine was that mobile apps in travel have hit their high water mark, meaning that as a proportion of overall travel related mobile internet traffic the share attributable to apps would decline.
Read the full story at: http://www.tnooz.com/2011/02/17/mobile/apps-mobile-web-or-both-for-travel-companies/
