Home > Home > Story telling through social media for hotel marketers

Story telling through social media for hotel marketers

02/16/2011| 9:22:03 AM| 中文

Hotels are a rich, virtually unlimited resource for stories, and social media has created unprecedented platforms and audiences for sharing them.

 Hotels are a rich, virtually unlimited resource for stories, and social media has created unprecedented platforms and audiences for sharing them. And yet this storytelling talent isn’t always apparent in social media, where hotel content often leans toward the bland and unoriginal.

“Good storytelling makes people sit up and listen … It is worthy of their attention, worth remembering and retelling.”

My dual careers as a hotelier and novelist couldn’t be more different, and yet they’ve overlapped in unexpected ways. As a hotel manager, I learned to pay close attention to detail, to be more decisive, and not to drink on the job. As a writer, I’ve learned to be focused, how to cope with a bad review, and how to invent clever excuses for missed deadlines.

Read the full story at: http://www.hotelmarketing.com/index.php/content/article/story_telling_through_social_media_for_hotel_marketers

TAGS: Social media | Hotel marketing
©2016 广州力矩资讯科技有限公司 粤ICP备06070077号-2
Tell us more about yourself!