Hotels are a rich, virtually unlimited resource for stories, and social media has created unprecedented platforms and audiences for sharing them. And yet this storytelling talent isn’t always apparent in social media, where hotel content often leans toward the bland and unoriginal.
“Good storytelling makes people sit up and listen … It is worthy of their attention, worth remembering and retelling.”
My dual careers as a hotelier and novelist couldn’t be more different, and yet they’ve overlapped in unexpected ways. As a hotel manager, I learned to pay close attention to detail, to be more decisive, and not to drink on the job. As a writer, I’ve learned to be focused, how to cope with a bad review, and how to invent clever excuses for missed deadlines.
Read the full story at: http://www.hotelmarketing.com/index.php/content/article/story_telling_through_social_media_for_hotel_marketers
