The familiar world of online air travel search is about to get a major shake-up.
With airlines imposing fees for things like checked bags, priority seating and access to airport lounges, finding a good fare is just the starting point. Ticket buyers then need to check multiple Web sites to figure out the best deal.
Now, even that process is on the verge of change, and the impetus is coming from various directions. The airlines are looking for a bigger role in how their products are sold. Google is seeking to establish a foothold in air travel search. And new technology companies, like Hipmunk and Vayant, want to offer yet more search options.
Read the full story at: http://www.nytimes.com/2011/02/11/business/11air.html?_r=3&src=busln
