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TripAdvisor buys mobile travel service Everytrail

02/10/2011| 9:17:25 AM| 中文

TripAdvisor is throwing its considerable weight into the mobile travel arena even further, illustrated today with the acquisition of user-led trip planning service Everytrail.

TripAdvisor is throwing its considerable weight into the mobile travel arena even further, illustrated today with the acquisition of user-led trip planning service Everytrail.

Terms of the deal for the California-based Everytrail were not disclosed.

TripAdvisor says the acquisition of Everytrail, its first buy in the mobile sector, will bolster its growing – and increasingly important – strategy to provide services to users on the move.

The core Everytrail product is a mobile-led service which allows users to record trips around a particular city or region using their mobile device and then share via the web platform.

Read the full story at: http://www.tnooz.com/2011/02/03/mobile/tripadvisor-buys-mobile-travel-service-everytrail/

TAGS: TripAdvisor
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