TripAdvisor is throwing its considerable weight into the mobile travel arena even further, illustrated today with the acquisition of user-led trip planning service Everytrail.
Terms of the deal for the California-based Everytrail were not disclosed.
TripAdvisor says the acquisition of Everytrail, its first buy in the mobile sector, will bolster its growing – and increasingly important – strategy to provide services to users on the move.
The core Everytrail product is a mobile-led service which allows users to record trips around a particular city or region using their mobile device and then share via the web platform.
Read the full story at: http://www.tnooz.com/2011/02/03/mobile/tripadvisor-buys-mobile-travel-service-everytrail/
