According to data released by Pegasus Solutions, 2010 ended with strong growth for both leisure and corporate hotel bookings, with leisure travel revenue up nearly +10% over 2009, and corporate revenue up almost +40% over the prior year.
“December 2010 provided solid proof of a resilient recovery for both the leisure and corporate hotel markets,” said Mike Kistner, chief executive officer of Pegasus Solutions. “While we started the year at ALIS in San Diego predicting the market would turn the corner in 2010, we’re pleased to say the industry not only did that, but also began a persuasive climb back. All indications for the leisure market point to more bookings growth heading into the second quarter of this year with continued but variable average daily rate (ADR) growth. The corporate market demonstrates strength and durability with a solid performance in December, which is typically a softer month for business travel.”
Global revenue through the alternative distribution systems (ADS) in December increased +9.7% over 2009, beating the year-to-date growth rate of +9.2%. Global booking volumes through the channel, characterized by mostly leisure travel, increased by +8.2%; as ADR remained +1.2% ahead of its 2009 year-end level. Booking lead times also improved globally.
Get the full report at Pegasus Solutions
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