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Amadeus-Forrester report: ancillary revenue vital to travel retailers

01/20/2011| 9:43:15 AM| 中文

The joint Amadeus-Forrester white paper, titled Cross-Sell Your Way to Profit,indicates that ancillary revenue will become more and more vital to travel retailers over the next five years.

Travel firms are sitting on a multi-million pound bonanza if they can find the ability to sell ancillary services, a new report suggests
 
The joint Amadeus-Forrester white paper, titled Cross-Sell Your Way to Profit, says ancillary service sales are expected to increase by 30% over the next five years.

This is a so far “untapped opportunity”, according to Amadeus, with wider industry revenues expected to grow by just 3% over the same period.

Director of the travel services business group at Amadeus, Marcos Isaac, says for every $1 billion in sales, around $25 million will be a ancillary service sold alongside the core flight, hotel, cruise or car hire product.

Key to rise in a retailer’s ability to grow ancillary sales will be use of tools and technology that reach the customer outside of the purchase point of the original product, Isaac says.

Read the full story at:http://www.tnooz.com/2011/01/18/news/amadeus-forrester-report-ancillary-revenue-vital-to-travel-retailers/


 

 

TAGS: Amadeus | ancillary services
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