How many intermediaries are needed in a Google Travel world?
Adding additional layers and complexity,many new travel startups operate under a four-layer mode,whioch mean thin margins and complex, expensive, automated, human-less, connections.Can that work?
The fewer companies involved between collecting and understanding the consumers original intent and the travel supplier the better.
But why are many new travel startups adding additional layers and complexity? Can that work? Shouldn’t startups be innovating to remove complexity?
Take for example some new entrants in the UK – CruiseCompare, DirectFlights and KazooTravel – all launched in the last few months.
Effectively the model they are pushing is a four-layer system.