Both the corporate and leisure travel sectors set 2010 growth records over 2009 in November, according to new data released in The Pegasus View. The report shows booking volumes through the mostly business global distribution systems (GDS) climbed +30.6%.
Additionally, revenue for the mostly leisure alternative distribution systems (ADS) reached a year-high of +17.3% over 2009.
The business travel market surged in November after a brief slowdown in October, according to the report, which is the only industry data report to combine data from both the GDS and ADS. With the +30.6% year-on-year increase in booking volumes came a stable average daily rate (ADR) that remained at the +7.4% record growth rate achieved in August and September. Forward-looking data suggested the trend in booking growth would continue through March 2011, accompanied by an average growth in ADR of +10% and a +5% increase in length of stay.
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