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Travel social media spend tipped to pass email marketing

12/17/2010| 4:41:39 PM| ChinaTravelNews

More budget will be allocated to social media activity than email for the first time, a study of 2011 travel marketing strategies has found.

The annual BigMouthMedia Online Travel Report found that – for the industry as a whole – the level of marketing spend on social media would account for 8% of total budget, edging ahead of email marketing with 7%.

Looking at individual sectors, only airlines marketers say email activity will continue to capture a bigger share of their budgets ahead of social media (10% vs 6%). Both online travel agencies and hotels say social media will grab 8% of spend, tour operators giving 6%.

Read the full story at: http://www.tnooz.com/2010/12/15/news/travel-social-media-spend-tipped-to-pass-email-marketing/

TAGS: social media
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