Travel social media spend tipped to pass email marketing
More budget will be allocated to social media activity than email for the first time, a study of 2011 travel marketing strategies has found.
The annual BigMouthMedia Online Travel Report found that – for the industry as a whole – the level of marketing spend on social media would account for 8% of total budget, edging ahead of email marketing with 7%.
Looking at individual sectors, only airlines marketers say email activity will continue to capture a bigger share of their budgets ahead of social media (10% vs 6%). Both online travel agencies and hotels say social media will grab 8% of spend, tour operators giving 6%.
Read the full story at: http://www.tnooz.com/2010/12/15/news/travel-social-media-spend-tipped-to-pass-email-marketing/