In fact, only 6% of respondents indicated that information or feedback from a social networking site was the primary basis for a decision about a destination to visit or a travel supplier to use for their leisure or business trip, the survey found.
Read the full story at http://www.tnooz.com/2010/11/30/news/survey-family-and-friends-beat-social-media-guidebooks-otas-for-travel-advice/