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Survey: Family and friends beat social media, guidebooks, OTAs for travel advice

12/02/2010| 4:33:34 PM| 中文

A new YPartnership-Harrison Group survey casts doubt on the influence of social media when it comes to American travelers’ selections of destinations and travel suppliers.

In fact, only 6% of respondents indicated that information or feedback from a social networking site was the primary basis for a decision about a destination to visit or a travel supplier to use for their leisure or business trip, the survey found.

Read the full story at http://www.tnooz.com/2010/11/30/news/survey-family-and-friends-beat-social-media-guidebooks-otas-for-travel-advice/

TAGS: social media
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