Another good and not particularly self-serving piece of research from London-based digital agency Total Media – this time looking at mobile and travel.
The last study looked at how social media was influencing travel search and booking behaviour, but this time a survey of nearly 1,400 people was carried out to understand how smartphone devices were being used during the planning stages, pre-travel and during a trip.
Read the full story at: http://www.tnooz.com/2010/11/26/mobile/how-consumers-use-smartphones-for-travel-and-other-services/
