Days after disclosing some detail for its ambitious online travel agency, Thomas Cook has confirmed the appointment of the exec charged with spreading the word.
The tour operator has brought in a marketing heavyweight from outside the industry, former sales and marketing head at TV giant BSkyB, Louise Mullock, to become ecommerce group sales and marketing director.
Read the full story at :http://www.tnooz.com/2010/11/09/news/thomas-cook-starts-ramping-up-online-travel-agency-team/