Are flash sales next step for online travel? Expedia reserves judgment
In a flash, Groupon is selling laser-hair treatments and New York City walking tours, Travel zoo is hawking Local Deals coupons and Expedia’s Smarter Travel Media recently launched SniqueAway for now-you-see it, now-you-don’t limited-duration hotel sales.
So, are flash sales the next step in the evolution of online travel?
Dara Khosrowshahi, Expedia Inc.’s president and CEO, thinks flash sales “could be a third leg” in the growth of online travel because, like the merchant model first leg and the dynamic package second leg, “they offer consumers a chance to save significant amounts.”