Five reasons why online travel partnerships fail and how to fix them
Online travel agencies are striking more partnership deals with airlines, metasearch and hotel chains.Throw in deals with media companies and the opportunities to drive more business and monetise more and more impressions are vast.
It’s not always so easy, however, so here are the five main reasons why partnerships often fall apart, and how to avoid such failures in the first place:
1. The partnership does not provide an end to end travel experience.
The travel booking process is made up of six stages: Inspire, Book, Plan, Experience , Remember, Share.
If the partnership does not inspire, or provide a call-to-action to book effectively then the credibility of the integration will be hindered.