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Opodo refreshes site amid strategy rethink

10/13/2010| 10:01:59 AM| 中文

Opodo, the online travel service, is reviewing its marketing strategy as part of wider plans to differentiate its offering from rival web-based travel agents.

Opodo, the online travel service, is reviewing its marketing strategy as part of wider plans to differentiate its offering from rival web-based travel agents.

The brand aims to highlight that its service is unlike those of other travel websites, which aggregate similar content.

Opodo has hired digital agency Work Club to handle its online marketing, following a four-way pitch.

The revamp will include a refresh of the Opodo website, making its design more engaging and simpler to use. It will embark on a fresh tranche of digital marketing once the site has been refreshed.

Read the full story at: http://www.marketingmagazine.co.uk/news/1032752/Opodo-refreshes-site-amid-strategy-rethink/

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