Home > Home > LonelyPlanet takes on digital, mobile marketing for Florida CVB

LonelyPlanet takes on digital, mobile marketing for Florida CVB

10/12/2010| 10:01:05 AM| 中文

Lonely Planet entered into a far-reaching marketing partnership with the Lee County Visitor & Convention Bureau, which represents Fort Myers and Sanibel beaches in southwest Florida.

Lonely Planet entered into a far-reaching marketing partnership with the Lee County Visitor & Convention Bureau, which represents Fort Myers and Sanibel beaches in southwest Florida.

LonelyPlanet’s Client solutions team has done work with businesses and organizations before to create travel content and  marketing materials, says spokeswoman Rana Freedman, but the Lee County partnership is unique as it will take in print, online and mobile channels.

Under the agreement, Lonely Planet is on the hook to create a printed guide, a digital version which will be available on Lee County’s website, an iPhone app, eight travel videos narrated by Lonely Planet authors, and a mico-site which Lonely Planet will host.

Read the full story at: http://www.tnooz.com/2010/10/08/mobile/lonelyplanet-takes-on-digital-mobile-marketing-for-florida-cvb/

TAGS: Lonely Planet
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