Intriguing set of data from the latest SITA Self-Service Survey depicting a “dramatic” increase in the number of people booking hotels on airline websites.
SITA says those using airline websites to book accommodation jumped from 21% in 2009 to 38% in the latest, 2010 edition of the annual study.
A similar figure – 19% to 35% over a 12 month period – could be found for those opting to buy car hire.
This is indeed a significant increase and the obvious question is who is missing out if travellers are buying non-air products on websites other than online travel agencies, or direct from hotels and car hire firms?
Read the full story at: http://www.tnooz.com/2010/10/07/news/if-more-people-booked-hotels-on-airline-sites-who-missed-out/
