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If more people booked hotels on airline sites, who missed out?

10/11/2010| 9:47:35 AM| 中文

Intriguing set of data from the latest SITA Self-Service Survey depicting a “dramatic” increase in the number of people booking hotels on airline websites.

Intriguing set of data from the latest SITA Self-Service Survey depicting a “dramatic” increase in the number of people booking hotels on airline websites.

SITA says those using airline websites to book accommodation jumped from 21% in 2009 to 38% in the latest, 2010 edition of the annual study.

A similar figure – 19% to 35% over a 12 month period – could be found for those opting to buy car hire.

This is indeed a significant increase and the obvious question is who is missing out if travellers are buying non-air products on websites other than online travel agencies, or direct from hotels and car hire firms?

Read the full story at: http://www.tnooz.com/2010/10/07/news/if-more-people-booked-hotels-on-airline-sites-who-missed-out/

TAGS: SITA
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