Global hotel chain Accor is taking the step many other groups have so far feared to tread and will include TripAdvisor reviews within individual property websites.
The group has around 4,100 hotels in 90 countries and includes the Novotel, Sofitel, Grand Mercure and Ibis brands spanning the top-range through to budget accommodation.
Accor is keeping the project relatively low-key at present, stressing that it is “experimental” in its current phase and is being tested in some countries ahead perhaps of a wider launch and official announcement.
Read the full story at: http://www.tnooz.com/2010/09/28/news/accor-starts-tripadvisor-review-feed-experiment/