Lufthansa builds virtual game, loved by Stephen Fry
Perhaps the quickest way to get attention these days is to win the backing of the Twitterati - but even Lufthansa probably wasn’t expecting this.
The British actor/writer/comedian Stephen Fry is one of a handful of so-called celebrity tweeters whose followers hang on every one of his finely-crafted words – in fact, he has 1.7 million fans on Twitter.
So, when he tweeted yesterday about playing (perhaps with less than impressive results) the Lufthansa Virtual Pilot game, airline bosses were probably beside themselves with excitement.
Read the full story at http://www.tnooz.com/2010/09/08/news/lufthansa-builds-virtual-game-loved-by-stephen-fry/